Complete event branding, swag design, and official photography for AWS Community Day Wellington across three years.
Year:
2023 | 2024 | 2025
Timeframe:
3 -5 weeks
Tools:
Adobe Suite | Miro Board | Figma |
Category:
Brand Identity & Design | Creative Direction | Event Photography
Overview
AWS Community Day Wellington: Event Branding & Photography
The project involved developing the event branding, presentation assets, and swag designs for AWS Community Day Wellington over a three-year period. Each year featured a unique theme, and I actively participated in brainstorming and concept development workshops, creating multiple design directions for the team to evaluate. Once a concept was selected, I refined it into the final event identity, which was consistently applied across all digital and print promotional materials, presentations, event signage, merchandise, and branded assets throughout the event. In addition to my design responsibilities, I also served as the official event photographer, capturing keynote sessions, workshops, networking activities, and behind-the-scenes moments. The photography was used for post-event marketing, social media, future event promotions, and community engagement, ensuring a consistent visual identity across every touchpoint of the event.
Unifying Multi-Year Tech Conference Identities
Delivering fresh, distinct themes each year while preserving overall brand coherence required constant creative evolution. The challenge was ensuring seamless alignment across extensive physical signage, digital promotions, merchandise, and live event coverage.
End-to-End Design Systems & Live Coverage
Led concept workshops to shape yearly themes into polished assets, merchandise, and signage. By doubling as official event photographer, I captured keynotes and networking moments, ensuring a cohesive visual narrative for future community engagement.
