Visual Identity & Merchandise Design
Year:
2025
Timeframe:
1 week
Tools:
Chat GPT, Illustrator, Bambu Labs
Category:
Generative AI | Brand Design | 3D Printing
Overview
Coffee Cruiser Visual Identity & Merchandise Design
Coffee Cruiser is a local mobile coffee business based in Kapiti that wanted to increase brand recognition and attract new customers through social media and community engagement. The business lacked a consistent visual identity, making it difficult to stand out in a competitive local market. The goal of this project was to develop a memorable and highly personalised brand system centred around the owner's personality and iconic coffee vehicle. Inspired by vintage bubble gum stickers and collectable illustrations, I created a character-driven visual identity that could be applied consistently across merchandise, promotional materials, vehicle graphics, and customer engagement touchpoints. The resulting brand system transformed Coffee Cruiser from a simple coffee vendor into a recognisable local brand with a distinctive visual presence.
Building a Distinctive Local Brand Identity
Coffee Cruiser lacked a consistent visual identity, making it difficult to stand out in a competitive local market, build brand recognition, and create a memorable connection with customers across social media and community touchpoints.
Turning Coffee Cruiser into a Collectable Brand
I created a personalised, character-driven identity inspired by vintage bubble gum stickers and collectables. The system brought the owner, coffee vehicle, and brand story together across merchandise, promotional materials, vehicle graphics, and customer engagement.
