Advisory Window | Comprehensive Corporate Identity & Brand Ecosystem
Year:
2020
Timeframe:
3 weeks
Tools:
Figma | Adobe Suite | Google flow
Category:
Brand Design | Generative AI
Overview
Advisory Window | Comprehensive Corporate Identity & Brand Ecosystem
Advisory Window is a full-service financial advisory firm specialising in mortgages and insurance. The goal of the project was to build a cohesive, authoritative, and accessible corporate identity from the ground up for a market launch. By establishing a robust design system, the brand bridges the gap between complex financial services and everyday consumers, welcoming first-time homebuyers and asset owners alike. The visual assets span across physical and digital touchpoints—including environmental signage, fleet graphics, apparel, and digital marketing materials—ensuring a unified brand voice that communicates security, clarity, and professionalism.
Building Trust Through a Cohesive Financial Brand
Advisory Window needed a strong, professional identity for its market launch—one that could simplify complex financial services, appeal to a broad audience, and establish trust and credibility across both physical and digital touchpoints.
A Unified Brand Built for Every Touchpoint
I developed a complete visual identity and design system centred on clarity, security, and professionalism. The brand was consistently applied across fleet graphics, signage, apparel, social media, and marketing materials to create a confident, recognisable presence.
