A complete, modern brand refresh for a nationwide agency to stand out against contemporary competitors.
Year:
2023
Timeframe:
3 Months
Tools:
Adobe Suite | Figma | Mid-Journey
Category:
Brand Design | Generative AI
Overview
Nationwide Brand Overhaul & Visual Identity
This project involved executing a complete brand refresh across Tall Poppy Real Estate's nationwide presence. The objective was to create an engaging, modern brand identity capable of competing directly with contemporary local and national real estate brands. From physical yard signage, magazine layouts, and marketing collateral to digital ad suites and video assets, the refreshed design system brings a bold, cohesive, and sophisticated look to every customer touchpoint across New Zealand. My role: Assisting the lead designer with mockups & content design
Outdated Market Presence in a Competitive Space
To remain competitive against modern local agencies, Tall Poppy needed to elevate its nationwide image. The challenge lay in updating the visual system across extensive print, digital, and outdoor media without losing brand recognition
A Sleek, Cohesive, Modern Design System
We developed a clean, vibrant aesthetic featuring modern typography and striking layouts. This identity was rolled out across property boards, print media, social assets, and video, establishing a unified and commanding market presence.
